Image Credit: Official GDC
If you’re a freelancer or you own your own business, it’s impossible to underestimate the importance of business networking. It’s not just about making new friends (although that is one of the potential benefits); it’s about getting the word out, creating opportunities, and building lucrative business relationships.
If you aren’t already making a conscious effort to network with other professionals, here are three reasons to start doing so. If you’re already acquainted with the joys of networking, here are three reasons to network harder!
- You’ll make a lasting impression
Advertising is an important part of any serious marketing campaign, but good quality networking is often far more useful. People are more likely to remember a business whose owner they met and spoke to in person than a business they’ve read of or heard about from other sources.
- You'll be making new contacts
It’s not what you know, it’s who you know. Even if the person with whom you’ve just exchanged business cards don’t call you up and hire you, you’ve still made a new contact, and so your time was not wasted. Even the most low-profile contacts come in handy every so often!
- You're linking with other businesses
Unless you and your networking chum work in precisely the same field - i.e. you are each others competitors – there’s almost certainly a way in which your businesses can scratch each other's back. Whether it’s a Facebook post urging people to ‘Like’ your page, a link back to your website from their own, or a fully-fledged collaboration between the two enterprises, there are all kinds of ways for small businesses to help each other out!
Want to improve your networking skills? OSR’s Business Networking training course will help you to be more confident and more cunning when approaching a potential networking opportunity.