In her previous blog post, Olive Strachan shared some of her early experiences in the world of work, and offered some advice for women who are starting their careers. In this second post in the series, Olive talks about establishing Olive Strachan Resources, her own training business.
Image credit: Tribalicious
I worked for Video Arts for two years, advising clients on a range of training resources, running events around ‘Learning at Work Day’, and generally building good client relationships. Video Arts then decided to centralise the operation back to London, and this was the catalyst for the creation of my own business. I walked down Deansgate in Manchester, armed with my Barclaycard and an overwhelming feeling of excitement that I had taken the first step in shaping my own destiny. I moved into my office and OSR (Olive Strachan Resources) was officially founded in July 1998. At the same time, I completed my Post Graduate Diploma in Human Resource Management at Salford University, which I attended in the evening over a 2 year period.
I had always had success in my career previously - I am known for my tenacity and drive - but owning one’s own business is a different kettle of fish entirely. I spent the first month sat in my office with the Yellow Pages, calling up and booking appointments with all the large companies in the area. I had a lot of rejection, but did not let it deter me. I also got in touch with the Manchester Evening News, who after many phone calls ran a story about me (complete with picture!)
So if you’re just embarking on a brand new business enterprise, I can offer you two important tips:
- When you’ve just started a new business, do everything you can to get the word out. Networking is key; speak to anyone and everyone who might be able to give you an early boost, from newspapers to radio stations to established companies. Do a few laps of your social circle - you’ll find that there are influential people in the most unexpected of places. Talk to your friends, acquaintances, and family members, and even if they can’t do anything for you, they might well know someone who can. Oh, and get connected! Twitter and LinkedIn didn’t exist when OSR was getting started, but they’ve become essential tools for getting a young business off the ground.
- Be confident and stay positive. This is important in any situation, but especially crucial at this early stage. You’ll make a better impression on potential clients if you appear confident, strong and determined, so believe in yourself and everyone else will soon follow suit. And no matter how many issues you encounter, don’t let them faze you. Be patient, and remember that success takes time; Rome wasn’t built in a day, and if you let slow going or minor setbacks bring you down, you’ll never achieve your business goals.
Nikos Kazantzakis once said that “In order to succeed, we must first believe that we can.” Turning your fledgling business into a success will be difficult, but if you work hard to make yourself known – and keep smiling in the meantime – then you’re sure to do better for it.
Next week, Olive’s blog post will focus on her first big business triumphs, and there’ll be more great advice for women who want to grow their company. Watch this space...