Olive Strachan North West Export Champion 2016
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Make 2017 the Best Year of Your Life

At the end of November 2016, I decided after a challenging year that it was time to invest in my own development. I managed to tick off an item on my 'bucket list' at the same time, as the event I was attending was GoPRO 2016 at the Las Vegas Convention Centre in Nevada. I have always wanted to visit Las Vegas and was able to board a small plane that had been specially cusotmised for sightseeing - we flew over the Mojave desert, the Hoover dam, and the Grand Canyon, where we stopped for a picnic lunch. It was an experience that I will never forget.

Most memorable of all was the experience of walking across the Skywalk, a horseshoe-shaped cantilever bridge with a glass walkway over the Grand Canyon. When you're out on the Skywalk, the rim of the Grand Canyon is 70 feet behind you and the opposite side is 3 miles in front of you. The bottom of the Canyon is 2 thousand feet beneath you - the moment I looked down is one I'll never forget!

After that amazing experience, I felt ready to tackle anything, and I arrived at the GoPRO event ready to absorb, learn and participate.

Olive Strachan at GoPRO 2016

The event featured an interesting array of speakers, including Eric Worre, John Addison, Mel Robbins, Sir Richard Branson, and Tony Robbins. I firmly believe that, in order to achieve success, you need to "model yourself on someone who is already doing what you want to achieve", so to be in the presence of these great speakers and successful entrepreneurs with 20,000 other people was extremely motivational. When I left the event after 3 days, I felt energised, positive, and focused, with a written plan for 2017.

So what did I learn at GoPRO 2016, and why have I already booked for next year's event? Let me share with you the 3 steps that form part of my strategy for success in 2017. The key themes running through the event's 3 days were developing mental toughness, managing your emotions, and having a strategy. Additionally, quite a few of the speakers focused on the question of whether you have an internal or external locus of control; this refers to the extent to which you believe that you have control over the events that influence your life. When you are dealing with a challenge in your life, do you feel that you have control over the outcome? Or do you believe that you are simply at the hands of outside forces?

If you believe that you have no control over what happens and that external variables are to blame, then you have what is known as an external locus of control.

River

 

Developing mental toughness

Mel Robbins, whose popular TED Talk named 'How to Stop Screwing Yourself Over' became world famous, advocates the '54321 - Go!' method. This is based around the power of 5-second decisions. Mel shared with us that she had experienced many years of depression, which impacted on her ability to function well. One day, she forced herself to act by using metacognition, in effect tricking her brain. Whenever she felt challenged or unable to do something, she used her 5 second rule, simply saying to herself, "5, 4, 3, 2, 1, go, action!" This method has helped her to overcome her fears and just keep going.

Richard Branson discussed the importance of taking risks. In his case, he has risked his life for the Virgin brand; his mental courage is underpinned by a strong belief in his company, a love of people, thriving on challenge, and seeing life as one big learning opportunity. A few other sayings that resonated with me were: "Weebles wobble but they don't fall down" (that is, life will serve us a few curve balls, but we can overcome these challenges); "Don't confuse disappointment with disaster" (we often overreact when things go wrong, but reflection and a calm appraisal of the situation can give some clarity); and Tony Robbins's observation that "Success leaves clues - unless you can handle failure, you can never have success".

 

Managing your emotions

John Addison discussed how important it is to manage our emotional response to crises. "What is up to us", he said, is the following:

  • Our emotions
  • Our judgement
  • Our creativity
  • Our attitudes
  • Our perspectives
  • Our desires
  • Our decisions
  • Our determination

"What is not up to us", he continued, is everything else! Successful entrepreneurs learn to manage the things listed above. Part of emotional management is being able to motivate yourself and having a powerful vision - one of the mantras of the GoPRO event was 'focus on the vision; wherever focus goes, energy flows!' People who are unable to motivate themselves must be happy with mediocrity.

Donna Johnson, a successul entrepreneur of 27 years, stressed how important it is to "Learn from the accelerated wisdom of people around you". You need to develop the strength to ignore the doubters, distractions and dream stealers.

 

Having a strategy

Whether you are using social media or other methods of marketing your business, it is important to:

  • Define your marketing strategy
  • Create your identity - describe who you are and craft your story
  • Write a page on why people should buy from you rather than from anyone else
  • Communicate your vision - walk the walk as well as talking the talk!
  • Invest in personal development (e.g. keep reading to increase your knowledge, attend networking events to make new contacts)
  • Create a plan of action and stick to it - be disciplined!

John Addison, who wrote the book Real Leadership, shared some of his hints and tips during the GoPRO event. He talked about 'attacking the day' - not meandering through, but having a purpose! Another pertinent saying of his was "I will do today what others don't, so I will have tomorrow what others won't". Some sacrifice is necessary to achieve our goals.

Olive Strachan

I came away from this event with my action plan for a successful 2017. I hope you find the information I have shared useful; if you have tried any of the above and found it useful, please feel free to contact me and share your success!

Follow Olive Strachan (@OliveStrachan) on Twitter for more insight and inspiration.

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